Analisis Penerapan Blue Ocean Strategy pada Kedai Kopi di Kabupaten Pringsewu di Era Pandemi COVID-19


 The rapid development of the world creates increasingly fierce competition in business world. This is also exacerbated by emergence COVID-19 pandemic which has spread to various countries. presence affected many companies, both large and small. However, one sector that still capable molars Micro, Small Medium Enterprises (MSMEs). purpose this study explain describe differences implementation strategies at coffee shops Pringsewu Regency during 2021 period help formulate strategy improvements using eliminate-reduce-increase-create canvas blue ocean index. . uses descriptive qualitative research selecting object are three MSME Coffee Shops Regency. Sources data used include primary secondary interview techniques documentation. analytical methods reduction, canvas, eliminate – reduce increase create order or indexes. Based on results conducted, greatly MSMEs outbreak disrupted operations Shop currently being run. Government policies taken suppress have reduced shop visitors drastically. Regarding strategies, found general not implemented Blue Ocean Strategy, but struggling with Red Strategy.